Most internet users do not click beyond the first page of search engine results. If your website doesn’t make it to the first page, people are rarely going to find you. While search engine optimization services
can be a DIY task, it is always best to seek help from an expert SEO company. With the ever-evolving Google algorithms, it is wise to rely on expert advice and an SEO agency in Gurgaon
can ensure you get enough traffic and return on investment without landing in the Google penalty box.
Post-pandemic, the marketing scenarios have changed upside down. Not only consumers have gone online, but this has also pushed brands, big as well as small, to be present where the consumers are that is on online platforms. The latest SEO data compiled in 2022 reveals that mobile sites that take more than 5-seconds to load have a 70% lower mobile session rate than those that load in under five seconds. According to Google, a delay of one second can mean a 20% drop in conversions.
Still, there are many questioning the fact that:
Is SEO still relevant in 2022?
The answer would be a resounding YES
! Although some SEO tactics that were effective in the past have ceased working, SEO kept evolving. Constantly reinventing itself to try and better match user intent, cutting the spammy, ineffective tactics to become better.
SEO is as much about search engines as it is about the people using the search engine. It is all about your business when they are searching for products and services you offer. The reason why SEO is important is that your ranking is invariably connected with your visibility.
In order to increase visibility, you have to focus on what your target customers are looking for online, the solutions they are seeking, and the content and keywords they are using. To stand out from the competition and improve conversions, you need to prioritize the search engine optimization services
of your website.
BENEFITS OF SEO FOR YOUR BUSINESS OR WEBSITE:
SEO gives 24×7 promotion
Targeted search engine optimization services by the top digital marketing company are more likely to show results. It is not dependent on office working hours. Unlike paid advertising, organic, unique, and optimized content does not disappear just because you had a budget drop. SEO will help promote your brand, build awareness, bring in quality traffic, enhance user experience, convert leads into loyal customers, and help you consistently rank higher for organic keywords. It lends your business its due visibility and promotion it deserves.
SEO gains more clicks than PPC
The click-through rate of SEO is much higher than that of PPC campaigns; making SEO undoubtedly a better choice for conversions, long-term traffic, and ROI than PPC.
SEO improves your site’s user experience
Google is constantly monitoring user behaviour, including the time spent on a page or site, the bounce rate, etc. to decide if they had a good experience while visiting a site. SEO helps in fixing just that in the longer run.
SEO helps you generate quality leads
By optimizing your home page and product content with high-ranking keywords, creating an active social media presence, and building authority, you can generate and convert the leads into sales.
SEO increases brand visibility
It helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standalone brand voice that will help you connect with the user demography you have in mind.
SEO focuses entire marketing funnel
It is neither a one-step process nor a one-off strategy. It focuses on building content marketing strategies to complement every marketing stage. Robust SEO service in Gurgaon
will have customized content targeting each step of the funnel to provide awareness, evaluation, and conversion.
SEO builds brand credibility and trust
Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/ content and prefers you to other sites that are in the running process.
SEO amplifies PPC success
When you invest in developing a sound SEO and PPC strategy, you get a cohesive campaign with significant chances of succeeding in the ranking war.
SEO provides great insights
It comes with great insights into your consumers, including the times of the year, month, or day they are most active, the regions from which the most traffic originates, the language they use while searching online, etc.
SEO helps in higher ROI and conversions
It is highly quantifiable- Google analytics can give you unparalleled insight into every small action that you take and tell you what is working and what is not.
Investing in SEO is definitely a steal deal when it is with a seasoned digital marketing company
, that ensures every bit of profit raised for your business growth. Begin your SEO journey today with the right SEO partner by your side!