When discussing website content, many may assume that having more content on a website is good. Good in terms of SEO rankings and user experience. However, the reality is different, as outdated content tends to hurt a website’s prospects of doing well.
Any old content on your website is more prone to bring harm to your website than bringing success to it.
What is Old Content?
Determining the difference between pieces of content in terms of irrelevant and up-to-date requires you to do an analysis. You should know that not each and every piece of content is the same in terms of relevance and quality. There are contents that bring value in the form of high rankings in the search engine, and other types of content hurt your ranking.
High-quality content provided it is up-to-date is ‘evergreen’, and continues to bring in traffic with sizeable conversions – due to its relevance. You need to distinguish between contents on your site that are harmful, and the ones that are useful. And when you know which content is high-quality and which is harming your conversions and SEO, only then you can understand what should be done.
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Advantages of Removing and Updating Content
You should know why you must do all the hardwork to update the content. And some of the reasons mentioned below show the benefits of content removal and updating.
The first reason is to provide the best user experience UX in the form of content that is high quality and relevant. The website visitors should be able to instantly get answers to what they are looking for. Any website visitor who’s having a hard time finding the detail they need will feel forced to leave – resulting in high bounce rates. If you see that your website has a high bounce rate – then know it is time to update the content.
The second big reason is for improving SEO. Search engines like Google have become sophisticated in terms of ranking websites depending on many aspects. However, among the chief ranking factors is the content of your website – as everyone knows that ‘content is king’ when it comes to SEO and user experience.
Having original, relevant, current, and credible content on different pages of your website tells search engines as well as the readers that you provide trustworthy services and products. However, to do all the heavy-weight lifting of recognizing, removing, and updating outdated content – you need a professional services provider. It’s better if you read Removify reviews and get in touch with a quality content removal services provider for your website.
Removing Content on Your Website
After finding the content to be repaired, you can remove and update such harmful content in two ways.
The topic of the Content
If the content on your site is about products or services you no longer cater to, then it’s better you remove such content. However, the content that should be updated is the one that is relevant to an industry topic.
Quality of the Content
You need to make sure that the quality of the content should be on par. Any errors and mistakes even in original content need to be removed and updated to ensure it has a good impact on SEO and user experience.